mardi 19 janvier 2016

Innovative horse products at BETA 2015

Today, I'm going to talk about the BETA (British Equestrian Trade Association) exhibition which occurred in Birmingham in the United Kingdom each year and which is an unmissable british exhibition for those who want to discover the last novelties in the equestrian world.
Each year numbers of compagnies come at that exhibition to showcase their new innovative products with the intention of, why not, win an award after all the hard work they do to achieve to find new solutions to improve horse's life or horse rider's life.

I'm going to talk about two projets which have been kept by the BETA's members, the BETA's jury.

One of the company which was nominated for the award is the USG (United Sportproducts Germany).
The USG compagny has created a SOS-Wristband which allows to contain every important information on the horse rider in case of serious accident.
You can put your name, age, address; your emergency contacts; your allergies and your diseases; further medical information; your vaccination status; helpful x-rays; contact detail of yard manager or vet; information concerning your horse. Only the owner have the possibility to change the information on it thanks to a ID-Code and a PIN.
In an emergency the first aider will be able to access all vital information stored on the internet via the ID/PIN on the wristband's backside. It will enable him to take all actions necessary immediately.


Good innovation to not waste time in front of a serious emergency.


The other one offer new way to light stables through solar energy.



The products are easy to install and a power system designed fort stables and agricultural buildings. You can even charge your phone in remote locations.
The quality of their products and the fact they are affordable (good value for money) what make the strength of this brand. Moreover, the products are assured for 10 years.

That kind of people are very inspiring for me because they always reappraise what exists to offer something which could be better and more useful. That's why too I wanted to register myself in the formation I follow with the intention to participate at that kind of action. We are all attract by novelties, like kids when they discover new things and when we grow up it's more and more difficult to make us marvel. We need to be constently stimulate by our environment.
Every market needs people who think for a better tomorrow and a better futur in order to improve the living conditions of everyone in the best respect of our planet. That's why innovation take an important part of the stake of tomorrow.

Sources :
 - http://horsetalk.co.nz/2015/02/26/cool-horse-stuff-awards-best-new-products/#axzz3xd8AClif
- http://www.usg-reitsport.eu/index.php?page=product&info=9831
-http://www.solartechnology.co.uk/solarmate

2 commentaires:

  1. Hello, me and my friends from Jagiellonian University in Krakow, Poland are doing a research project connected with blogging and language learning. We would like to ask you some questions about your experience concerning blogging. Could you please give us your email address? I look forward to hearing from you soon. Best wishes, Kasia.

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  2. This is really interesting Barbara and essential for developing knowledge about the horse riding market did you find any innovations related to your safety product project?

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